Badge Overview

Issued by Stockton University: Lloyd D. Levinson Institute of Gaming, Hospitality, & Tourism (LIGHT)

Badge Description

The Lloyd D. Levenson Institute of Gaming, Hospitality & Tourism, Stockton University School of Business (LIGHT) and Office of Continuing Studies & Adult Education at Stockton University (OCS) have partnered with New Jersey Tourism Industry Association (NJTIA) to bring a professional designation to those making a career in the leisure and hospitality sector. Certified Tourism Industry Professionals have honed their skills through seven curiculum units including: Marketing & Brand Identity, Tourism Leadership Landscape, Economic Policy and Sustainability, Strategic planning and Assessment, Wellness Tourism, Experiential Tourism and Engaging Internal and External Stakeholders.

Marketing strategic planning Leadership Skills policy development tourism Assessment Stakeholder Engagement Financial Management Business Management community advocacy non-profit management branding market identification

Badge Criteria

Aligned Outcomes

• Internal

  Cerified Tourism Industry Professional

  Marketing & Brand Identity

  Graduate has honed their skills in destination marketing and branding. They are able to apply basic principles of branding to develop and enhance a destination’s identity. They've learned how to uncover competitive differentiators with SWOT analysis, as well as how to develop and measure effective marketing plans and campaigns. They will be able to attract business to a destination by implementing marketing strategies for digital and traditional marketing channels based on market research, and by creating synergies between the organization and the community.

• Internal

  Cerified Tourism Industry Professional

  Destination Leadership

  Graduate has knowledge of destination management in context with national and local structures, identification of stakeholders, the organization and function of non-profits, advocacy and public policy, and foundational principles of leadership and the development of organizational culture.

• Internal

  Cerified Tourism Industry Professional

  Economic Policy and Sustainability

  Graduate has foundational knowledge in economic policy and sustainability necessary to navigate, collaborate, and influence tourism destinations practices.

• Internal

  Cerified Tourism Industry Professional

  Strategic Planning and Assessment

  Graduate understands and is equiped to develop short and long-term strategic plans for tourism businesses, and is capable of designing, implementing and analyzing assessments to measure plan effectiveness.

• Internal

  Cerified Tourism Industry Professional

  Experiential Tourism

  Graduate has an understanding of the many aspects of experiential tourism and how to apply this knowledge for growth, strategy and branding.

• Internal

  Cerified Tourism Industry Professional

  Wellness Tourism

  Graduate has an understanding of the various aspects of wellness tourism, its evolution and how to engage in this expanding area.

• Internal

  Cerified Tourism Industry Professional

  Engaging Internal and External Stakeholders

  Graduate has learned how to identify, engage and maximize relationships with stakeholders.